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Retail stores thrive on a strategic blend of digital and physical presence. While a brand’s digital presence establishes its credibility, the retail interior design presence grants customers instant gratification. The right interior design can help you increase sales, improve brand recall and customer loyalty.
In this blog, we decode the 5 main principles of retail interior design and why they’re necessary.
#1: Striking Visuals and New Technology
The formula for retail interior design is to create memorable experiences for customers. Studies have shown that quirky dynamic visuals like augmented reality, interactive displays, and digital signage capture the attention of new-age customers. As such, brands create immersive and engaging experiences for customers by integrating new technologies into interior design.
Colours play a vital role in retail interior design. For example, warm colours like red and orange are associated with excitement and energy, while cool colours like blue and green are calming and relaxing. Retail interior designers can use colour psychology to create an appropriate atmosphere for the store type and products sold.
#2: Specially Curated for the Customer Journey
Most young customers have many options and prefer deeply personalised shopping experiences. Interior design for clothing stores incorporates innovation in its functionality by revolutionising the trial room experience. In addition, screens displaying the SKUs of garments in the trial room also provide alternate sizes and similar styles to what the occupant selects.
Understanding and implementing ergonomics in furniture is essential to offer a bespoke and luxurious customer experience. Retail interior design encourages customers to tour the shop before reaching trial rooms by making the layout easy to navigate.
Additionally, essential products are purposefully placed towards the back of the store, making customers walk through the entire space and potentially discover new items. The store’s layout has highlight points that display its most popular products and seasonal items.
Similarly, the interior design of restaurants encourages visitors to have a comprehensive view of the space before finding their seats. Such activity increases engagement and intrigue. Moreover, the interior design for shops can create bespoke customer journeys. As a result, the shopping experience becomes more comfortable and intuitive by guiding customers towards their desired product.
#3: The Beauty of Lighting
Lighting plays a significant role in customer activation. White light makes customers active and react faster, making it ideal for retail interior design. Meanwhile, yellow light is more relaxed and contributes to a luxurious and pampering atmosphere, suitable for sectors where customers must slow down and reflect, like fine-dining restaurant interiors.
#4: An Exclusive Brand Identity
Retail interior design must be synchronous with the overall brand strategy. For example, interior design for clothing stores that showcase a quirky piece of art or a picturesque backdrop should also be recognizable on social media for brand recall.
A cohesive design language creates a lasting impact on customers as the same messaging is being relayed in various forms. Moreover, effective interior design for shops can increase customer acquisition and retention rates.
#5: Creating Memorable Experiences
While design trends in retail spaces are disposable and recyclable, the experiences they offer are what truly matter. Restaurant interiors and retail interiors make their products memorable by engaging customers’ senses.
A cohesive visual with lighting, music, scents, and service create a relaxing and welcoming ambience. Moreover, the versatility of a brand story in adapting to changing seasons proves to customers their sustainability and success.
Similarly, Livspace For Business helps create lasting brand value for customers to associate with the brand better. Know more by visiting our website.